Piscadela -1

It’s no longer possible to understand these pathetic closet cases in terms of Freudian repression, or the Lacanian Symbolic, or any of the old categories of depth psychology. Rather, their logic is a commodity logic: fetishism in the Marxist sense, instead of the Freudian one. All our affects and passions are perfectly interchangeable, subject to the law of universal equivalence. That is to say, all of them are commodities, detached from the subjective circumstances of their affective production, and offered up for sale in the marketplace. Today our fantasies and desires — indeed, “our bodies, ourselves” — seem to be outside us, apart from us, beyond our power. And this is a very different situation from that of their being repressed, and buried deep within us. Commodities have a magical attraction — we find them irresistable and addictive — because they concretize and embody the “definite social relations” (as Marx puts it) that we cannot discover among ourselves. In the fetishism of commodities, Marx says, these social relations take on “the fantastic form of a relation between things.”